Two years ago, Cristina Viseu, 30, of San Francisco identified as a girl boss. She was working for an extremely vibrant beauty brand and had become a self-described corporate girl who made work her life. Today, Viseu has more than 250,000 TikTok followers for being the complete opposite: a tender girl.
On TikTok, reels with the hashtag soft girl have over 2 billion views. The soft girl aesthetic comes in many forms: the Disney princess, the cozy gamer, young people who dress like their grandmothers but, overall, it promotes a romantic life and self-care over the capitalist grind of modern life .
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